Why Iron Fox
Sport and fitness have always been at the heart of who I am.
I fell into the events industry by chance in 2019, and while It’s been an incredible five-year journey. I’m now building a business with intention.
Over the past two years, I personally have gone deeper into women’s health and performance more than ever before. I learned how to train, fuel and recover in a way that works with my female physiology — and I quickly realised how few sports nutrition products are actually designed for us. The industry is still built around men. That’s the gap. That’s the opportunity.
We’ve seen it before in activewear: Lululemon, Sweaty Betty, and TALA have successfully disrupted the category by designing specifically for women — and taken major market share from legacy brands in the process. IRON FOX is set to do the same in sports nutrition.
We’re not just targeting the female athlete — we’re opening up an entire customer base of women who’ve been ignored, misinformed or too unsure to engage with performance products.
With the right team and strategy, we’ll be taking share from the big players and growing the category at the same time.
The demand is here. The market is ready.
FOX MODE: ACTIVATED