Raised by the strongest woman she knows — her mom. From an early age, Rebecca was taught to be brave, bold and fiercely independent. Her mother’s strength has shaped every step of her journey.
Her mom attempted to get a nice 'first day of school' photo. Rebecca had other priorities.
From 12, she was playing top-tier youth football at Coventry City’s Centre of Excellence. Sport has taught her discipline, resilience and the power of a team.
At 14, Rebecca started ‘Music Master Mobile Disco’ with her best friend. They DJ’d school discos, weddings and private parties — making flyers in WordArt and getting paid in cash and cocktail sausages. It lit the spark for business… and kicked off a long-running feud between her best friend and her high school boyfriend!
From 19 - 21, she worked back-to-back ski seasons. Long days, harder nights and a passion for adventure that’s never left.
What started as a 12-month working holiday visa turned into 7+ years of adventure. If you know, you know.
From Bondi to boardroom — Rebecca returned to the UK to scale a Dragons’ Den–backed events company from £800k - £3m in 12 months, working alongside Deborah Meaden and Peter Jones.
With live events cancelled during COVID, the team pivoted fast — building a fully functional TV studio and launching a digital platform to deliver both live-streamed and on-demand educational content from scratch.
Rebecca founded her own events company, driven by big ambition and a clear purpose — creating powerful, high-energy experiences that pushed creative boundaries. Bootstrapped to £500k+ in 12 months.
After years of back and forth, Rebecca officially became an Australian citizen. Two homes. One vision.
Now launching IRON FOX — a performance nutrition brand fuelling the next generation of female athletes.
© Rebecca Dignan 2025